Prototype covers - not used for print
Women's Fitness - New Launch
Creative direction for the hugely successful launch of Women's Fitness magazine into the Australian market. Tasked for developing a distinct visual identity that clearly illustrates an Australian personality; bright, fun, accessible, sunny and always a done with a smile. An initial designed dummy issue was developed by my self and the editor and then the final design was implemented with me overseeing the art department we had selected. Although a licensed product it was felt a new logo was needed to fit in the visual identity we had created. I developed many version before we settle on this one. Also to establish the right visual tone for the covers, we work with LA based Photographer Cheyenne Ellis, who shot out first 2 covers. Addition design by Emma Jackson and the WF team
Branding, Creative Direction, Editorial Design